For the Love of It (The backstory of Tracks of Passion)

For the Love of It traces the lives of Roma and Dave McCoy - visionary founders of world-renowned Mammoth Mountain Ski Area - from their singular childhoods through their eventual building of the first chairlift in the Eastern Sierra. The nostalgic narrative depicts California skiing in the 1930s, 40s, and 50s, and illustrates the power of dedication, upbeat attitudes, and teamwork.


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